We make time available for live interviews for non-profit organizations promoting their events. We're happy to do it, and it's part of the responsibility of a TV station licensed by the Federal Communication Commission. We are obligated to broadcast in the public "interest, convenience and necessity." That means whatever the FCC says it means.
Our guests come in early for the opportunity to publicise their special events. They get here before six. They get about two-minutes of free air-time to tell us and the viewers about their projects. Two minutes on TV is valuable for their organizations.
There is a lot riding on your appearance on TV. It's a matter of respect for the viewers and for the industry. We learned in television 101 that we need to spend a minute making sure that the hair and smile look OK. It's imortant for men. It seems to be even more important for women.
We don't have a dress code for our studio guests. I know it's just a few minutes for them to spread their message, but I'm a little bit surprised at the casual ease that some have for being on TV.
Tuesday, October 4, 2011
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